Kaoru Parry


I wanted the code to be camouflaged within the design and found inspiration in the classic William Morris designs. Using the old as a catalyst to create new technology – Old vs New, I really like this dichotomy. I hope it will surprise the user that something that looks so traditional could actually be cutting edge. I love the idea of reappraising your conceptions with the familiar.
I presented Emily & Tony with a few creative ideas and we agreed upon three: Heraldic, Fern, & William Morris style. Generally I would start by considering the code first, i.e. draw the linking outer “circles” into a design then build around it. Followed by the second repeating code.
I could easily have spent more hours on the illustrations but had to limit myself. It’s very enjoyable – I like puzzles.
This was an untested area of design for me, the code having it’s own set of strict parameters in order to work successfully. Often, the lines in my design were too thin or too close together to register the code. This is why, once hand drawn, I chose to recreate the artwork in Illustrator, so that these problems could be easily solved without distorting or compromising the original artwork too much.
Play with more saturated colours and line / dot thickness, and factor in these considerations at the beginning of the design process.


From textiles and fabrics, to wallpaper and ceramics, carefully designed decorative patterns are an ever present feature of our everyday world. From borders, to motifs, to swathes of repeated pattern, almost every object that we value has been embellished with a pattern that has been carefully designed to enhance its aesthetic, meaning and value. Such designed patterns enable us to tailor and personalise our environments, mixing and matching fabrics, furnishings and objects. They are truly ubiquitous to the point that, while they surround us, they almost fade unnoticed into the background, becoming, quite literally, ‘part of the furniture’.

Our aim is to make these ubiquitous patterns part of ubiquitous computing, establishing techniques for embedding visual codes that can be recognised by computers into wider patterns that are attractive to people.

flower design marker 2

Project funded by: